Press Releases


Dallas, TX (April 11, 2006) – DAVACO, Inc., the national leading provider of retail services, announced today that it has named Sheryl Koehn as the director of national accounts for the company’s brand merchandising division. In this role, Koehn will be responsible for new business development and the management of existing accounts for nationwide brands of soft-line products. She is based in Dallas, Texas and reports directly to Paul Hamer, executive vice president of sales.

Koehn brings over 23 years of retail experience to DAVACO, including specialty retail store management, buying office experience, wholesale sales management and multi-store responsibilities. She previously was employed with Liz Claiborne, Inc. holding the position of regional manager, Modern Brands, where she was responsible for overseeing in-store marketing of multiple brands and retail accounts. During her seven year tenure at Liz Claiborne, Koehn also served as sales manager of accessories and regional manager of Liz Claiborne brands. Prior to that, she spent over 13 years with The Limited, Inc. serving in a variety of positions. Koehn earned a bachelor’s degree in psychology from the University of Utah.

“We are so pleased to have Sheryl join the DAVACO sales team,” said Hamer. “With her extensive industry knowledge and varied background with great national brands, Sheryl will have an immediate impact on DAVACO’s growing brand merchandising division. She is a true asset with a great ability to communicate DAVACO’s unique merchandising services offering and develop merchandising solutions for brands across the country.”

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About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of high-volume rollouts, retrofits, resets, and new stores. DAVACO offers a range of comprehensive services that helps retailers maximize brand presence and profitability at retail.  Services include: real estate, design services, project management, logistics and consolidation, store fixture and graphic installations, store and marketing surveys, soft- and hard-line merchandising programs, and sourcing.  Founded in 1990, the company is based in Dallas.  For more information, visit

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